Our Story

"Made by a kinky girl, for kinky girls"

We look forward to serving you, and providing high-quality hair care for your kinky curls!

At KhalidaNaturals, our mission is to support women with kinky-curly hair by providing safe, natural products that actually work!

Our Mission here at KhalidaNaturals is to inspire young girls and women to embrace and love their natural hair regardless of it's texture. as well as providing quality products at an affordable price.

Our collections at KhalidaNaturals are created intentionally for everyday women in pursuit of products that will allow them to feel confident wearing their natural hair. We have designed specific blends to enhance the texture of kinky-curly hair to bring out it’s natural style and beauty.

KhalidaNaturals started as a labor of love in our founder Khalida Bafalie’s kitchen. Khalida had given up hope that she would ever find a store-bought product that would give her type 4 hair the results she was looking for. Out of frustration and desperation, she began spending hours in the kitchen experimenting with natural products looking for that perfect combination. Through trial and error, Khalida was able to create a secret formula that incorporated everything she was looking for in a product: natural ingredients, growth stimulation, moisturizing properties, and a pleasant, luxurious scent.

After Khalida Bafalie graduated from college with a degree in Business Management, she was discouraged by the lack of career opportunities in her field of study. As a Liberian native, she felt called to go back to her roots and share her love and passion for raw, natural hair care products with the world.

Khalida’s passion extends beyond the high-quality products she worked so diligently to bring to fruition. In addition to providing the most effective hair care, our mission is to always provide first class customer care and service.

We look forward to serving you, and providing high-quality hair care for your kinky curls!